Key challenges
Before partnering with us, Estdoor.ee faced significant challenges that limited their online growth and visibility. Despite offering high-quality door systems, their website struggled to attract relevant traffic and convert visitors into customers.
- Low Search Visibility:
Estdoor.ee was not ranking for critical keywords that potential customers were searching for. This lack of visibility in search results made it difficult to compete with other established businesses in their niche.
- Technical SEO Issues:
The website had underlying technical problems, including slow page speed, indexing errors, and poor internal linking. These issues not only affected search engine crawling but also provided a poor user experience.
- Outdated Content Strategy:
Existing content did not align with user intent or target the right keywords. It lacked localization for the Estonian audience, which reduced its relevance and ability to engage potential customers.
- Competitive Pressure:
With strong competitors already dominating search results, Estdoor.ee struggled to stand out. Their lack of a tailored SEO strategy made it harder to capture their share of the market.
- Limited Local Traffic:
Despite serving local customers, the website was not optimized for local searches, which hindered its ability to attract visitors from Estonia, their primary market.
These challenges created significant roadblocks to growth, requiring a holistic SEO strategy to improve visibility, increase traffic, and drive conversions. |
Our solution
To help Estdoor.ee overcome these challenges, we implemented a comprehensive, step-by-step SEO strategy tailored to their specific needs and goals.
- Full Technical SEO Audit & Fixes
We conducted a detailed audit to identify and resolve underlying technical issues. This included optimizing site structure, improving page speed, fixing indexing errors, and ensuring the website was fully crawlable by search engines.
- Competitor Analysis and Market Research
By analyzing top competitors and understanding search behavior in the local Estonian market, we identified content gaps and opportunities to outperform industry rivals. This research informed every decision, from content planning to keyword targeting.
- Keyword Research Aligned with User Intent
We selected high-impact keywords that aligned with Estdoor.ee’s products and customer searches. By focusing on transactional and informational keywords, we ensured the site appeared for queries that mattered most to their target audience.
- Content Optimization and Localization
Existing content was restructured and optimized to provide more value to users and search engines. We also localized the content to resonate with Estonian audiences, making it more relevant and engaging.
- Improved Page Structures and User Experience
We redesigned key page layouts to make navigation intuitive, ensuring users could find the information they needed quickly. Improved internal linking and clear CTAs boosted both engagement and conversion rates.
- Continuous Monitoring and Optimization
SEO is an ongoing process, so we tracked performance metrics closely, analyzed user behavior, and made iterative improvements. This data-driven approach allowed us to maintain consistent growth and maximize ROI.
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