Social Media Marketing

Who would have thought that social media would become so important.

More than half of all people use social media​

Social media has never played a bigger role in people’s lives than it does now. People search for information, products and services, share opinions, photos and videos. In fact, if you look at the profile of an active Internet user, you can learn almost everything about his or her life. According to statistics, about 59.9% of all people on Earth use social networks or about 4.8 billion users. Imagine, billions of people are sitting on platforms like Facebook, Instagram, Twitter (X), LinkedIn, etc. That’s why it’s the perfect advertising platform for any business.

Of course, where there is demand, there is also supply. This is how social media marketing came into being and thanks to this, many companies can find their potential customers and earn huge profits. Now it is an indispensable tool for any business. What can be better than directly finding your target audience and promoting your products or services.

SMM - an affordable way of advertising

One of the benefits of social media advertising, is the ability to reach a wide audience, as the users of these platforms are completely different. This is something that traditional real-world ads can’t provide. No matter where your business is located and promoted, you will be able to choose your audience and location. While freely choosing gender, age, interests or habits. This allows you to reach your target audience in a more targeted manner.

An added bonus is the efficiency of your social media ads budget. Compared to advertising on radio or television, social networks are a more affordable promotional tool. In addition, creating and constantly filling an account is generally free, for starters. With proper budgeting and planning of advertising campaigns, you can reach a large number of potential customers for a reasonable amount of money.

It's time to reach out to a target audience!

Social media is more interesting than it seems at first glance.