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Content Marketing
Content have to be useful and interesting to users. Otherwise, why do you need it at all?
Content marketing is a mandatory part of complex promotion
Let’s say you have a website and people come to it, but don’t stay for long. What is the problem? Most often the whole point is uninteresting or poorly structured content. And sometimes it’s all of the above together. To avoid losing organic traffic, it’s not enough to just rely on SEO. Also, you need to work with texts, pictures, statistics and overall content. And not only on your homepage, on any social networks and sources.
The second very important point in the proper creation of a content plan are trends (popular keywords) and internal links to other pages on the site. If your website often publishes articles, but they don’t get enough views, it’s only because you’re not writing about what users want to read. And to keep the reader or potential customer on the website longer, it is important to prompt them through links to other articles and pages where they should logically go to continue exploring this material.
Does everyone need content marketing?
Everything is very individualized here. Depends on the type and goals of your business, the size of the website that wants to develop traffic through useful information for users. To start with, we always suggest doing a content audit to understand the big picture and find out how your competitors are doing. But in general terms, the answer is yes, working with content will be beneficial for any website. Even if it’s a business card site or let’s say a website like ours. In order to attract more traffic from search engines will not be superfluous at least a couple times a month to publish useful articles on your companies blog. This will increase the commitment of the audience that is already there and attract additional loyal users who are happy to visit your website.