The next step is keyword research, where we find the most relevant and valuable keywords that your target audience is searching for. This is crucial in search engine optimization because choosing the right keywords significantly increases your chances of ranking higher. We begin by identifying both broad and specific keywords related to your industry, products, or services.
- Long-tail keywords: Focusing on more specific, longer phrases that attract targeted, qualified traffic.
- Search intent: Ensuring the chosen keywords align with the search intent, whether informational, transactional, or navigational.
- Competitor analysis: Reviewing the keywords your competitors are ranking for helps identify gaps and opportunities for improvement.